Posts tagged presentations
The Language of Successful Presentations
7Ever wondered how Apple manage to do such great presentations? Well, apart from the fact that they have fabulous designers who make wonderfully simple, easy to understand slides, they also use exceptionally positive language in their presentations.
Take a look at this video, what do you notice about the language used?
So, okay the video is actually a bit of gentle fun-poking at Apple (it’s a summary in 120 seconds of a 90 minute recent Apple talk) but it does illustrate really well the power of positive language in a talk. I don’t even remember what I saw in the vidoe, but I do remember that it was “great, fantastic, incredible, amazing” and other things like that.
Next time I, or one of my students present something, I’ll be sure that it’s amazing, incredible, fantastic, great, too. Won’t you?
Have you got any other key language, phrases or words that you encourage your students to use in their presentations? Be sure to share them in the comments section!
All the best, Seth.
The 10/20/30 PowerPoint Rule.
1If you haven’t heard about it, Guy Kawasaki coined a clever little expression a while back to help folk improve their PowerPoint presentations. He called it the 10, 20, 30 rule.
- 10 – No more than ten slides in your presentation. This key number is supposed to help focus your audiences minds on your message, rather than your slides.
- 20 – If you have a one hour meeting, aim to finish your slides in no more than 20 minutes. What with technical problems, questions and chatting, you’ll end up running out of time and going too fast at the end if you try to cram in too much.
- 30 – No font size smaller than 30. If you want your audience to be able to read your slides (you do!) then make sure your text is legible. If you find yourself trying to use a smaller font to squeeze it all in, ask yourself:
- do you need all that text anyway?
- shouldn’t the main message come from you, not your slides?
- wouldn’t it be better to spread the information over more than one slide?
What made me decide to point all this out here though is because I found a nice little presentation on SlideShare today by Cory O’Brien that explains all of this in a nice, visual way. Have a look:
Guy even goes as far as giving us a suggested theme of what should go on each slide. Although I think this is far more relevant to marketers and business-people, I think it’s worth bearing in mind for education, too (and of course it works excellently for a business English teacher.) You can see Guy’s suggestions on Cory’s slide number 3 above. Better still, why not listen to it from the horses mouth Guy himself:
So, there we have it. If I haven’t convinced you, I hope Guy has!
Got a great PowerPoint tip? Is there a mnemonic-like “rule” you tell yourelf before starting to plan a presentation? Be sure to tell us about it in the comments section below!
All the best and happy presenting!
Seth.

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